Meta, the parent company of Facebook, WhatsApp, and Instagram, has launched a new app called Threads, which will directly compete with Twitter.
The app will emphasize public conversations and will be available for download on Thursday 6th July 2023. Users can link the app directly to their Instagram account.
The launch of Threads comes amidst concerns with Twitter, including changes to the verification process and layout, and restrictions on the number of tweets users can read per day.
Elon Musk challenged Mark Zuckerberg to a potential cage match, and the two billionaire have yet to physically face off. Meta’s entry into the social media landscape could collect more personal data from Twitter, ranging from financial information to health and fitness. The success of new social media apps like Threads depends on scale and a network effect of users.
Elon Musk wants Twitter to be a place where left and right and all sorts of people join together, rather than a place of political division.
The app will be available to download on Thursday and can be linked directly to Instagram accounts. Threads appear to emphasize public conversations, much like Twitter and will launch amidst a crisis at Twitter, which has seen users and advertisers flee since Elon Musk bought the platform last year. The Tesla CEO has changed the verification process, overhauled the layout that determines which tweets users see, and imposed limits on how many tweets users can read per day. Musk is currently working on an alternative, Blue Sky and Mastodon, which aim to serve diverse communities. Threads mark the latest salvo between Musk and Mark Zuckerberg after Musk challenged the Facebook CEO to a cage match, which Zuckerberg agreed to. The source of their dispute is Zuckerberg’s company Meta entering the ring to take on Twitter. Meta has a user base of over 2 billion, compared to Twitter’s 300 million. There are concerns in the tech world that Meta could collect even more personal data from Twitter, ranging from financial information to health and fitness.
What you need to know about the Thread App:
– Meta, the parent company of Facebook and Instagram, is launching a Twitter competitor called Threads
– The app can be linked directly to Instagram accounts
– Threads emphasises public conversations, much like Twitter
– The launch of Threads marks the latest salvo between Elon Musk and Mark Zuckerberg
– Meta has a user base of over 2 billion, compared to Twitter’s 300 million
– Concerns in the tech world that Meta could collect even more personal data from Twitter